What Is Neoliberalism In The United States Research Paper

What Is Neoliberalism In The United States - Research Paper Example Unlike in other countries such as the Western Europe and Japan, the United States has been very successful in terms of the use of neoliberal policies in this country. This explains why the United States is considered the leader of imperialist countries (Dumenil and Levy 9). In general, the concept of neoliberalism is based on the classical liberal economic practice that was widely used in the United States for many years way before the Great Depression took place in 1930s (Dumenil and Levy 1, 12). However, between the mid-1930s up to mid-1970s, the US government decided to implement the use of the â€Å"interventionist† approach rather than the typical classical liberalism (Kotz). When Ronald Reagan was elected as the President of the United States back in 1980, the US government started supporting the use the classical liberalism in making public policies which aims to limit labor power, deregulate industries and agriculture within and outside the United States (Harvey). The main purpose of this study is to discuss the significance of neoliberalism in North Atlantic states particularly in the case of the United States. As part of analyzing the impact of neoliberalism in the U.S., this study will first discuss what neoliberalism is all about followed by discussing how neoliberalism in the United States has affected the developments in â€Å"deregulation† and â€Å"privatization† of public companies. What is Neoliberalism? According to Dumenil and Levy (5), neoliberalism is the â€Å"new phase in the evolution of capitalism†. Basically, the word â€Å"neoliberalism† is commonly used as a general term for economic liberalization of public policies and advocates (Fish; Boas and Gans-Morse). Since we are already in the era of globalization, a lot of academic institutions have considered neoliberalism as a â€Å"central guiding principle of economic thought and management† (Harvey). However, the question remains as to what n eoliberalization really mean and why the United States has been very supportive of neoliberalism? As defined by Mirowski and Plehwe (13-14), neoliberalism is â€Å"the priority of the price mechanism, the free enterprise, the system of competition and a strong and impartial state†. It means that neoliberalism strongly believe in the idea that a society should never be considered as a product of natural development. Instead, people should continuously promote the importance of having a free society that is subject to a â€Å"free market economy† or an â€Å"unregulated capitalist system† (Harvey ; Kotz). In general, the neoliberals strongly believe that a free market competition could challenge each business entity to improve not only their knowledge in managing a business but also maximize the use of technology. By giving each person the freedom to choose, neoliberals explained that business people can support the increase in the country’s overall economi c performance. It means that the business people are expected to become more focused in finding ways on how they can effectively increase their production efficiency and output, progress in the use of machineries and information technology, and promote distributional justice in order to increase the annual U.S. economic growth. As a free country that practices free trading, Kotz explained that the U.S. government has a limited role in its economic development. In general, the neoliberals consider the presence of state intervention as an external factor that can trigger more problems on the part of the business sectors. The public policy under neoliberalism

Discuss and critically analyse the perceptual factors that affect Essay

Discuss and critically analyse the perceptual factors that affect consumer decision making in 2010 - Essay Example December 9, 2006. April 4, 2011. 12 Beneke, Justin. Consumer perceptions of private label brands within the retail grocery sector of South Africa. African Journal of Business Management. 4.2. pp. 203-220.February, 2010. April 2, 2011 12 ConsumerReports.org. Chevrolet, Ford, and Subaru jump in brand perception Toyota is tops, according to new Consumer Reports survey. 2010. April 2,2011. 12 Introduction The different companies spread along a global scale are endeavoring to tap newer markets and gain large number of customers through the marketing of products and services on the online sphere. In fact, the development of the internet environment has helped in governing the purchase decisions of the consumers to a large extent. The development of marketing activities online has helped the consumers to gain access to a larger number of options for products and services from large number of companies. Moreover the customer also can conduct feasible product and service searches based on pri ce and quality parameters through the online environment which gives them a better edge in taking effective marketing decisions. The online marketing of goods and services conducted through the creation of attractive websites excites both the sight and sound stimulus of the consumers and compels them to go for the product. Websites are designed by the companies through the incorporation of multimedia textures like strong visual imagery and textual patterns along with superb sound effects. These factors help the companies in stealing the minds of the consumers easily and in compelling them to make the needed purchase. However considerable amount of research has confirmed that consumers tend to conduct purchases more effectively in a physical sphere than depending on the online environment. Thus companies tend to selectively represent some specific products in the online sphere while representing a plethora of different varieties in the retail outlets. (Chen & Quin, 122-123). Growth i n the Sales of Electronic Books An article published in the New York Times by Julie Bosman during 4th February, 2011 reflects the growth of sales of books in the online market during 2010. This also reflects the change in tastes of consumers which has again shifted to the literary end as a means of entertainment. The consumers reflect a shift of entertainment interest from viewing televisions to reading books. Surveys conducted shows that books which have mainly countered an increase in the digital sphere mainly belong to the category of children fictions. However certain publishers like Harper Collins also reported that books belonging to the adult fiction category also have sold like hot cakes. This rise in the online sales of the fiction books mainly started during the period of holidays where in the previous days the consumers were mainly stuck in the television front. The availability of large number of titles in the electronic